Founder
Aaron Browne-Moore
I am a growth operator for B2B software. I find what’s stalling pipeline and fix it.
Is he real?
Yes. It runs under my own name, through my own company, and the particulars are right below.
The same person
LinkedIn, X and aaronbrownemoore.com, linked above, are all mine.
- Lead
- Aaron Browne-Moore
- Team
- I lead the work, with a bench of trusted specialists.
- Doing this work since
- 2014, twelve years
- Entity
- Valyou LLC, Oregon
- Based
- Oregon. Remote-first, US teams
- Capacity
- Projects that fit my current workload.
What has he done?
I started in 2014 building social media growth systems, then kept adding layers as clients asked for them: websites, ads, custom software and lead funnels. From there the work moved into cybersecurity, where buyers are skeptical and technical and pipeline has to survive a board review.
Along the way I worked in-house too. I built the analytics and reporting at a threat-intelligence company, then led the team that rebuilt a global cybersecurity company’s site. That is where I learned to diagnose before I build.
Valyou LLC, an Oregon company, carries the work, and it does one job: find what is actually stalling pipeline for B2B software, fix it hands-on, and measure it in pipeline a board can read, not in activity reports.
Since 2014
Twelve years of this work
4.5x
qualified leads
Global Fortune 2000 cybersecurity company. In-house role.
Read the rebuild$100 to $190
per lead in paid acquisition, down from $800
Exhibit A
Who does the work?
I lead every engagement. For specific jobs I bring in specialists I have worked with for years, so the work keeps moving and nothing depends on one person being available.
Capacity
Projects that fit my current workload.
What has he written?
- I Spent $30K on Local AI Hardware. Here's Why That Matters for Your Data.Why a mixture of purpose-built local AI hardware, not just careful prompting, is the real answer when security teams and boards ask what happens to their data.
- Technical Debt is Killing Your Revenue (And How to Fix It)The hidden ways technical debt bleeds revenue from your business, and a practical framework for prioritizing what to fix first.
- The Enterprise Feature Checklist: 15 Things B2B Buyers ExpectThe features enterprise customers assume you have, and the deals you lose when you don't.
- Technical Due Diligence: 15 Red Flags Investors Look ForThe specific technical issues that cause deals to fail or valuations to drop, from code quality signals to infrastructure concerns.
- Lessons from Projects That Went SidewaysNot everything I've built has gone well. Here's what I learned from the ones that didn't.
- Conversion Rate Optimization Beyond A/B TestingWhy most CRO programs fail and the systematic approach that actually moves metrics.
Start with an email.
Tell me what is stalling. I will tell you plainly whether I am the right person to fix it.